ENG CLAY (Cross Sector support for Innovative and Competitive Artistic Ceramic SMEs) is the name of a new Interreg Europe project started on June 1, 2018 and funded by the European Union through the European Regional Development Fund. Interreg Europe helps regional and local governments across Europe to develop and deliver better policy. By creating an environment and opportunities for sharing solutions, the programme aims to ensure that government investment, innovation and implementation efforts all lead to integrated and sustainable impact for people and place. CLAY project belongs to the Priority Axis 2 of the Interreg Programme: SME competitiveness, which aims at improving the implementation of regional development policies and programmes, in particular programmes for Investment for Growth and Jobs and, where relevant, European Territorial Cooperation programmes, supporting SMEs in all stages of their life cycle to develop, achieve growth and engage in innovation. CLAY aims at supporting the ceramic sector by prioritising new technologies, strengthening brands and developing new services to maintain competitive advantage and face the challenge of globalisation. The interregional exchange will help CLAY partners to improve regional programmes and policy instruments that can strenghten stradion and boost innovation in the artistic ceramic sector. The CLAY project gathers 5 regions which have both important ceramics traditions and innovative small and medium enterprises, and uses interregional exchange to identify solutions to the challenge of matching tradition and innovation, by improving regional programmes for innovation. The project kick-off event took place in Assisi, from 27 to 29 June 2018. The next interregional meeting, after Assisi, will be held in Limoges (France) in February 2019 and will include study visits that will allow partners to observe and acquire knowledge on existing good practices in this region. Website www.interregeurope.eu/clay/
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Press office Paola Casta (AEuCC) clayeurope@gmail.com
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